👋
I'm Nataliia Y.
I see patterns others miss. I turn complex products into things users trust and businesses bet on.
I see patterns others miss. I turn complex products into things users trust and businesses bet on.
I've replaced physical CD deliveries with digital workflows and helped 5,000 paying users switch tools without churning. The context changes. The approach doesn't.
Product Designer
S. Product Designer
8+ years
B2C | B2B SaaS | 0-1
B2C | B2B SaaS | 0-1
Strategic Design Thinking
Strategic Design
Accessibility-First
8+ years
Explore my Case Studies
How I've solved complex Product Design challenges across different industries
Full redesign
2023 - Now
Real EstateTech
B2B SaaS
How reducing friction doubled ARR on a live B2B platform
Users needed 4 sales calls just to understand basic filtering. I redesigned the system so they didn't.
2×
ARR growth
3×
feature adoption
36%
fewer support tickets
2×
ARR growth
3×
feature adoption
36%
fewer support tickets
0→1 B2B SaaS
2021
Healthcare
EMR | EHR
Building a radiology platform from zero — connecting clinics with remote specialists
Before this existed, hospitals burned scans to CDs and posted them. Reports took days. I designed the system that changed that.
3×
faster diagnosis
1.5K+
cases in first 6 months
15+
clinic partners
3×
faster diagnosis
15+
clinic partners
1.5K+
cases in first 6 months
Feature design
2020
Digital Healthcare
B2C | B2B SaaS
Digitising healthcare triage when clinics couldn't afford to slow down
8 million patients. 37K physicians. 6 weeks to connect two platforms that had never spoken to each other.
8M
patients
120K
appointments/day
4.8
App Store rating
8M
patients
120K
appointments/day
4.8
App Store rating
0→1 B2C Side Project
2025
Consumer App
AI-integrated workflow
Vibe-coded a family task app with AI — from idea to prototype in 3 days
I kept forgetting tasks that had no deadline — not urgent enough to remember, too important to miss. So I built something different, using Claude as a design partner to turn mental overload into floating bubbles.
3
days for implementing
2
working view
2
AI tools
3
days for implementing
2
working view
2
AI tools
Reducing product complexity to increase adoption, retention, and growth.
Reducing product complexity to increase adoption, retention, and growth.
Cross-functional Alignment
UX Strategy
Ideas Testing
User Research
Information Architecture
Design systems
My design journey
It started with me plastering Britney Spears and puppy photos into my friend's journal, adding captions in truly terrible neon colours. That chaotic little project somehow turned into a lifelong love for making things people actually enjoy using.
Now I'm in Worcester, designing B2B platforms that don't make people want to throw their laptops out the window. I love untangling messy dashboards and helping junior designers find their groove.
Here's the weird bit: I studied Ecology. But honestly? Understanding how ecosystems work has made me a better designer. I've also collected 10+ certificates in design and business analysis along the way (yes, I'm that person).
When I'm not at my desk, I'm usually hiking-still hunting for patterns, just in nature instead of user flows.
📣
A bit about me
Experience
Sole Product Designer
Sole Product Designer
N!mbus
N!mbus
Jul 2023 - Present
Business Analyst & UX
Business Analyst & UX
Requestum
Jan 2022 - Jul 2023
Senior UX/UI Designer
Senior UX/UI Designer
SDH
Mar 2020 - Jan 2022
UX/UI designer
UX/UI designer
FlexSolution
Dec 2017 - Mar 2020
Skills
Product Design
UX Strategy & Problem Framing
User Research & Insight Synthesis
UX Research
Accessibility (WCAG 2:1)
Cross-functional Collaboration
Interaction Design (Data-heavy UX)
Design Systems & Scalable UI
Usability Testing & Validation
Cross-platform Design (Web, iOS, Android)
Workshops
Design Sprint
Leadership & Mentoring
Vibe-coding
Much more
Let's connect
Let's connect
Feel free to contact me if having any questions. I'm available for new projects or just for chatting.
Feel free to contact me if having any questions. I'm available for new projects or just for chatting.
Explore my Case Studies
How I've solved complex Product Design challenges across different industries
How reducing friction doubled ARR on a live B2B platform
Led the redesign under limited research and stakeholder alignment constraints
2023 - Now
Full redesign
B2B SaaS
Real EstateTech
Users needed 4 sales calls just to understand basic filtering. I redesigned the system so they didn't.
2×
ARR growth
3×
feature adoption
36%
fewer support tickets
Vibe-coded a family task app with AI — from idea to prototype in 3 days
2025
0→1 B2C Side Project
AI-integrated workflow
Consumer App
I kept forgetting tasks that had no deadline — not urgent enough to remember, too important to miss. So I built something different, using Claude as a design partner to turn mental overload into floating bubbles.
3
days for implementing
2
working view
2
AI tools
Digitising healthcare triage when clinics couldn't afford to slow down
2020
Feature design
B2C | B2B SaaS
Digital Healthcare
Delivered under COVID lockdown with limited research access and accelerated timelines.
8M
patients
120K
appointments/day
4.8
App Store rating
Building a radiology platform from zero — connecting clinics with remote specialists
Healthcare
EMR | EHR
0→1 B2B SaaS
2021
From 0 to 1: distributed radiology platform connecting clinics with remote specialists
Before this existed, hospitals burned scans to CDs and posted them. Reports took days. I designed the system that changed that.
8M
patients
120K
appointments/day
4.8
App Store rating
Experience
Sole Product Designer
N!mbus
Jul 2023 - Present
Business Analyst & UX
Requestum
Jan 2022 - Jul 2023
Senior UX/UI Designer
SDH
Mar 2020 - Jan 2022
UX/UI designer
FlexSolution
Dec 2017 - Mar 2020
My design journey?
It started with me plastering Britney Spears and puppy photos into my friend's journal, adding captions in truly terrible neon colours. That chaotic little project somehow turned into a lifelong love for making things people actually enjoy using.
Now I'm in Worcester, designing B2B platforms that don't make people want to throw their laptops out the window. I love untangling messy dashboards and helping junior designers find their groove.
Here's the weird bit: I studied Ecology. But honestly? Understanding how ecosystems work has made me a better designer. I've also collected 10+ certificates in design and business analysis along the way (yes, I'm that person).
When I'm not at my desk, I'm usually hiking—still hunting for patterns, just in nature instead of user flows.
👋
A bit about me
Reducing product complexity to increase adoption, retention, and growth.
Cross-functional Alignment
UX Strategy
Ideas Testing
User Research
Information Architecture
Design systems