I design for complexity. The domain changes. The way I work doesn't.

I turn complex products and workflows into experiences people can understand, trust and act on — across B2C, B2B and SaaS.

Senior Product Designer

S. Product Designer

8+ years

B2C | B2B | SaaS

Accessibility-First

8+ years

Accessibility-First

Accessibility

Case Studies

Product Strategy

PropTech

B2B SaaS

Transforming Property Intelligence into into an intuitive product

Led a platform-wide redesign that made complex property workflows easier to navigate through product discovery, UX strategy and information architecture.

42%

faster feature discovery

36%

fewer support tickets

30%

faster task completion

42%

faster feature discovery

36%

fewer support tickets

30%

faster task completion

View Case Study

Product Strategy

PropTech

B2B SaaS

Transforming Property Intelligence into into an intuitive product

Led a platform-wide redesign that made complex property workflows easier to navigate through product discovery, UX strategy and information architecture.

42%

faster feature discovery

36%

fewer support tickets

30%

faster task completion

42%

faster feature discovery

36%

fewer support tickets

30%

faster task completion

View Case Study

0→1

B2B SaaS

Healthcare

Building a radiology platform from zero — connecting clinics with remote specialists

Before this existed, hospitals burned scans to CDs and posted them. Reports took days. I designed the system that changed that.

3×

faster diagnosis

1.5K+

cases in first 6 months

15+

clinic partners

3×

faster diagnosis

15+

clinic partners

1.5K+

cases in first 6 months

View Case Study

Feature design

B2B2C

Healthcare

Digitising healthcare triage when clinics couldn't afford to slow down

Data moved one way: from doctor to patient. Nothing moved back. No way to book, message, or reach a doctor through the system. 6 weeks to close that gap.

120K

appointments/day through the scheduling flow

120K

appointments/day through the scheduling flow

View Case Study

0→1

B2C

AI-integrated workflow

Designed and shipped a psychology app — from idea to live product in 2 weekends

Clinical psychologist's methodology, no way to reach a global audience. I proposed going digital — designed and built the entire product myself. No developers. No budget.

100+

access requests

58

participants in 3 days

4

weeks to ship

100+

access requests

2

engagement rate

100+

access requests

58

participants in 3 days

0→1

B2C

AI-integrated workflow

View Case Study

My design journey

It started with me plastering Britney Spears and puppy photos into my friend's journal, adding captions in truly terrible neon colours. That chaotic little project somehow turned into a lifelong love for making things people actually enjoy using.

Now I'm in Worcester, designing complex products that don't make people want to throw their laptops out the window. I love untangling messy dashboards and helping junior designers find their groove.

I studied Ecology. It turns out that's not such an odd background for this work. Ecosystems don't have a single point of control — they're held together by dependencies, feedback loops, and the things that happen when one variable shifts. Complex products work the same way. I tend to find the structural problem before proposing the surface fix, and I think that's where the ecology training actually lives.

When I'm not at my desk, I'm usually hiking — still hunting for patterns, just in nature instead of user flows. New terrain keeps the thinking fresh. That's true for landscapes and for domains.

Let's connect in LinkedIn

📣

A bit about me

What It’s like to work with me

"Nataliia combines strong design expertise, creativity, and technical rigour, with particular strength in building scalable design systems. She is a highly collaborative designer who effectively bridges Product, Engineering, user needs, and business goals. A tremendous asset to any product team."

Ross

Strategic Product Leader Driving Growth

"Nataliia is an exceptional Product Designer with excellent design judgement and a strong user-centred approach. She consistently challenges requirements with thoughtful, innovative solutions and turns complex problems into intuitive experiences. Any team would be lucky to have her."

Adam

Product Manager

"Nataliia is a highly skilled designer with strong expertise in both design and product research. She is a great collaborator who works closely with the team and brings valuable customer insights into the product development process."

Zane

Product Manager

My other Projects

Let's connect

If you think we might be a good fit — let's talk.

nataliiayarko.pd@gmail.com

+44 78 6724 1715

Case Studies

Transforming Property Intelligence into Confident Decision-Making

Led the redesign under limited research and stakeholder alignment constraints

PropTech

B2B SaaS

Product Strategy

View Case Study

Users needed 4 sales calls just to understand basic filtering. I redesigned the system so they didn't.

View Case Study

Digitising healthcare triage when clinics couldn't afford to slow down

Feature design

B2B2C

Healthcare

Data moved one way: from doctor to patient. Nothing moved back. No way to book, message, or reach a doctor through the system. 6 weeks to close that gap.

Building a radiology platform from zero — connecting clinics with remote specialists

Healthcare

0→1

B2B SaaS

From 0 to 1: distributed radiology platform connecting clinics with remote specialists

View Case Study

Before this existed, hospitals burned scans to CDs and posted them. Reports took days. I designed the system that changed that.

Side Projects

0→1

B2C

AI-integrated workflow

Designed and shipped a psychology app — from idea to live product in 2 weekends

Clinical psychologist's methodology, no way to reach a global audience. I proposed going digital — designed and built the entire product myself. No developers. No budget.

View Case Study

My design journey?

Now I'm in Worcester, designing complex products that don't make people want to throw their laptops out the window. I love untangling messy dashboards and helping junior designers find their groove.

When I'm not at my desk, I'm usually hiking — still hunting for patterns, just in nature instead of user flows. New terrain keeps the thinking fresh. That's true for landscapes and for domains.

Let's connect in Linkedin

👋